Halloween is a lot of fun for kids, but forget about them for a second. Should adults get their own night to celebrate Halloween? The term “ADULToween” is back in the news. The folks at Ferrero candies got it trending last year. (We called it a dumb term back then, and we stand by that.)
Their new poll found over HALF of adults think grown-ups should get their own night to celebrate Halloween without involving the kids. 54% wish it was a thing. Here are a few more stats on candy and Halloween-obsessed adults . . .
1. Most of us agree Halloween isn’t JUST for kids. 62% think it’s “as much for adults as it is for children.” That jumps to 71% for parents.
2. Most parents WILL steal from their kids’ candy stash. Two-thirds say they have the “right” to dip into their kid’s stash starting November 1st. 58% think they should also be allowed to dig in WHILE taking their kids trick-or-treating.
3. Whether you have kids or not, you’re probably eating candy this month. 64% of us will buy candy even if we’re not expecting trick-or-treaters. 71% of parents said they’ll buy extra candy for themselves “just in case.”
4. The candy we’re most likely to steal? 76% said full-sized candy bars are their top choice, 72% prefer “familiar flavors” over new types, and 67% still prefer nostalgic favorites from their own childhood.
5. Men take Halloween a little more seriously. 52% splurge on premium candy to make sure they’re a “good candy house,” compared to 41% of women. 21% of men and 15% of women will also pass judgement on their neighbors if the candy they hand out sucks.
6. It’s a very nostalgic holiday. 60% said they celebrate for nostalgic reasons. It jumps to 68% for parents.
7. Americans LOVE Halloween. 47% said it’s their favorite holiday. (47% seems high. Do half of us really love Halloween more than Christmas, Thanksgiving, and Global Handwashing Day?)
(How would Adultoween even work? Would every parent need a babysitter on the same night? Or would we just go “Lord of the Flies” with it?)
(Ferrero)
