Most people do NOT like the idea of “dynamic pricing”, because it always seems like that’s code for, “Oh, you want this? Well, it’s a little more expensive right now. Too bad you didn’t want it earlier!”
But THIS is a concept that might be interesting: There’s a “Beer Exchange” bar in China, where the prices fluctuate according to demand in real time, like the stock market.
It’s supposed to be a fun thing. There’s a large circular display in the middle . . . showing the current prices. Rising beer prices are in red, with falling ones in blue.
Prices can only fluctuate by 10% every day . . . so there can’t be any “serious market manipulation.” (To give you a rough idea, that’s kind of like $1 up and down.)
On a weekly basis, the bar can adjust the prices around 20%, to incentivize beer drinkers to try the less popular beers, while you might have to pay a premium to have the more popular brews.
(Here’s some footage of it.)
🍻 Wall Street de cervezas: un bar donde los precios de cervezas fluctúan
🇨🇳 Un bar en China está causando sensación por su innovador concepto de ‘Bolsa de cerveza’, donde los precios de 30 cervezas diferentes cambian en directo a medida que los clientes hacen sus compras 🛒 pic.twitter.com/YBaXLTz11v
— Sepa Más (@Sepa_mass) June 18, 2025
