An early Halloween poll found 79% of adults plan to celebrate it this year. But that doesn’t mean they’re dressing up for it. Most of us won’t.
Less than half of adults planning to celebrate Halloween will wear a costume, 39%. And two things can predict how into Halloween you are, age and kids.
93% of Gen Z adults will celebrate in one way or another, compared to 66% of Boomers. That includes dressing up, handing out candy, or just putting a pumpkin on your doorstep.
People with kids at home are also more likely to go big on Halloween. 52% of parents will dress up, compared to 29% of people without kids. Half of parents will also go trick-or-treating, and so will 17% of adults without kids. (That’s likely a lot of aunts and uncles helping out, plus a few weirdos.)
Here are a few more stats on how we’re planning to celebrate Halloween . . .
1. 57% of adults who plan to celebrate will give out candy. 47% will decorate, 40% will carve pumpkins, and 39% will wear a costume.
2. A third of pet owners are looking at costumes for their pet. They’ll spend an average of $22 on them. A full half of Gen Z pet owners plan to dress up their pet, and spend around $50. So, more than twice the average.
3. Gen Z will spend the most overall. The average Boomer household will spend $93 on candy, decorations, and costumes, compared to $622 for Gen Z. (!!!) (Screw that student loan payment. I need a Sexy Labubu costume!)
That’s $622 per HOUSEHOLD, not per person. The oldest Gen Z’ers are pushing 30 now, so some of them do have kids. The average spend across all age groups is $420 per household.
4. Having kids makes Halloween a lot more expensive. The average spend for parents is $652. For people without kids, it’s $215.
5. Buying candy in bulk is our top money-saving strategy. 57% will do it, 24% will switch to less-expensive candy this year, 28% plan to reuse or borrow an old costume, and 38% will D.I.Y. their costumes or decorations. (A poll earlier this week found 52% of parents will D.I.Y. it.)
(CIT Bank)
