Coors Neon Rules




Contest Period:  Registration begins 5/20/19 and ends on 6/29/19.  Drawing to be held  7/5/19.


Eligibility Requirements:  Contest is open to legal Nevada residents age 21 or older with a valid Nevada driver’s license, with the exception of employees, officers, and directors of Americom Broadcasting, Reno Media Group, Raley’s Food Stores, Coors Brewing Company, New West Distributing, their respective affiliated companies, subsidiaries, distributors, dealers, retailers, printers, advertising, and promotion agencies, any and all other companies associated with this contest, and the members of the immediate families, households or significant others of any of the above.

How to Enter:  Legibly printed entries on official entry form must be mailed or dropped off to Reno Media Group, 961 Matley Lane, Suite 120, Reno, NV during regular business hours (Monday-Friday 8am-5:30pm, except Holidays) beginning 5/20/19 and through 5:00pm 7/3/19. Entry forms available at participating  Northern Nevada Raley’s Food Stores (specific locations and addresses available online at Reno Media Group Station Websites as described below), at the above address, or by request in writing to “Coors Neon”, 961 Matley Lane, Suite 120, Reno, NV 89502.  No purchase necessary–one free entry per person, per day.  One entry per envelope.  Mailed entries must be postmarked by 7/1/19 and received by Reno Media Group no later than 5:00pm 7/3/19.


Grand Prize:  “Limited Edition 100th Anniversary Coors Reno Rodeo Neon Sign” valued at $300.00


Four (4) Grand Prize winners will be drawn at random from all eligible entries received.  There is no consolation prize fulfillment associated with this contest.   Prizes are non-transferable and no cash redemption or prize substitution allowed.  Upon confirmation of winning party’s eligibility requirements, Prize winners may be required to complete and return a W-9 form or appropriate tax formaffidavit of eligibility, and liability/publicity release, and present a valid driver’s license and social security card before prize will be awarded.  Prize winners may be issued a 1099 form reflecting the value of the prize and are responsible for paying all income taxes on prize.  All taxes are responsibility of the winning party.  Winner must take delivery of Grand Prize at Reno Media Group studios by appointment prior to 5:30pm 7/19/19. 


Failure to collect or properly claim any prize in accordance with these rules will result in forfeiture of the prize.  If forfeited for any reason, contestant will not receive any other prize substitution or compensation.


Additional Rules & Restrictions:  By participating in this promotion, entrants agree to abide by and be bound by the Official Rules and the decisions of the judges, which shall be final in all matters relating to this promotion.  If winner is found in violation of these rules he/she may be required to forfeit his/her prize.  Acceptance of a prize constitutes permission for the sponsor and its agencies to use winner’s name and/or likeness for purposes of advertising and trade worldwide without limitation or further compensation, unless prohibited by law.  By accepting prizes, winners agree to hold sponsor, its affiliates, subsidiaries, advertising and promotion agencies, the promotion administrator and each of their respective directors, officers, employees and assigns harmless from and against any and all claims, damages and liability of any kind arising from or in connection with the acceptance, possession or use/misuse of any prize, or participation in the promotion or in any prize-related activities, and assume all liability therefor. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prizes. 


Americom Broadcasting, Reno Media Group, Raley’s Food Stores, Coors Brewing Company, New West Distributing are not responsible for any errors in printing or force majeure which prevents the redemption of fulfillment of this contest, or for any entry form and or receipt which is misplaced by any party including contestants, contest administrators, or the U.S. Postal Service.


Americom Broadcasting and Reno Media Group reserve the right to cancel contest at anytime.  Any and all rule changes will be announced, and written copies made available at our offices as soon as changes are made.  Copies of all rules are available during regular business hours at our offices and online at Reno Media Group Stations Websites below:


TEN Country@97/3:

Alice 96.5:

103.7 The River:

96.1 BOB-FM:

106.9 MoreFM:


These rules may be changed at anytime at the discretion of the stations.